Building loyalty and heading off manipulators

Please note: This item is from our archives and was published in 2017. It is provided for historical reference. The content may be out of date and links may no longer function.

Ahmad Shehadeh, CPA, CGMA

Each week, we will delve into the reading list of finance professionals from around the world. This week, we hear from Ahmad Shehadeh, CPA, CGMA, the CFO of Qatar Cool, which provides district cooling to high-density areas consisting of residential and commercial buildings in the Middle East. Here is a sampling of content that has resonated with him:

  • “Why Businesses Should Lower Prices During Natural Disasters”: A topic of current interest in North America in the aftermath of powerful hurricanes, the article appealed to Shehadeh because it discussed how businesses can create value through pricing strategies by building long-term relationships and loyalty with customers.
  • “The Executive Fraud Triangle”: Shehadeh found this Fraud Magazine article interesting because it explored the business conditions that could lead executives to commit fraud. The great “I” mentioned in the article is characterised by greed, entitlement, and pride.
  • “12 Classic Propaganda Techniques Narcissists Use to Manipulate You”: “This article is an interesting read for anyone who is responsible for the internal controls in an organisation,” Shehadeh said. “You should have professional scepticism when you hear some words or see certain behaviours.”

For more reading recommendations from leaders and business insights in a flash, sign up for the free CGMA Advantage newsletter.

Up Next

Most companies active in Europe plan to expand, survey finds

By Steph Brown
September 22, 2026
Europe ranks ahead of Asia and North America as a destination for business investment, a survey of leaders from other regions shows. Germany and the UK were the top two target countries.
Advertisement

LATEST STORIES

Quantum finance lessons on risk and uncertainty

Most companies active in Europe plan to expand, survey finds

AI interviews are driving candidates away

Actions to build an ethical culture to combat fraud

Driving efficiency or driving workers towards burnout? How AI is being used

Advertisement
Read the latest FM digital edition, exclusively for CIMA members and AICPA members who hold the CGMA designation.
Advertisement

Related Articles

Actions to build an ethical culture to combat fraud