Customer experience tools shape interaction with a company and inform consumer opinion about a company’s branding, pricing, product, and customer service.
Gillian Lees, senior director of governance and risk research at the Association of International Certified Professional Accountants, discusses steps that businesses can take to build trust over the long term.
Because there is an art, a give-and-take, to budgeting, there is a need for objective forecasting. Excel expert Liam Bastick discusses how to forecast seasonally or cyclically.
Advanced analytics help companies use increasing amounts of data to improve their business and financial performance. Here are the four preferred purposes for advanced analytics.