Sustainability incentives: A bonus for company leaders

More than four in five companies in a global study offered ESG-related executive incentives in 2023, up from two in three companies just two years ago.

When it comes to running a sustainable business, companies worldwide are increasingly linking executive pay to environmental, social, and governance (ESG) metrics.

More than four of five companies (83%) across Europe, the US, and Canada included in an annual Willis Towers Watson report featured at least one ESG-related incentive in their executive compensation plans in 2023. That’s an increase from 78% last year and 68% two years ago.

Among the 1,152 companies researched for the 2023 Global Report on ESG Metrics in Executive Incentive Plans, those in Europe set the pace, with 93% setting at least one ESG goal for executives. In both Europe and the US — where 76% of companies reported at least one ESG executive incentive — the median value of the ESG metrics was 20% of total incentive-based compensation.

The companies studied in the report are listed on the world’s premier indexes, including the FTSE 100 and the S&P 500.

The presence of climate-related metrics specifically rose sharply in Europe and the US over the past year. Eighty per cent of European companies had at least one environmental/climate metric in 2023, up from 65% the previous year. Just 44% of US companies had the same, although that was up from 25% the previous year and 12% in 2020 — the first year of the study.

Executive incentives aimed at sustainable business practices weren’t limited to environmental metrics. Combining Europe and US companies, 75% featured at least one human capital metric (83% of European companies and 70% of US companies). That’s even greater than the percentage of European and US companies with at least one environmental metric (58%). The types of incentives tracked in the report also included metrics such as risk management and workplace injury/incidence rates.

For the second year, the report researched executive incentive packages in Asia Pacific, focusing on Australia and Japan. Seventy-seven per cent had at least one ESG-related incentive in 2023 (up from 63% in 2022). Thirty-nine per cent had at least one environmental incentive (up from 28%), and 57% had at least one human capital incentive (up from 45%).

— To comment on this article or to suggest an idea for another article, contact Bryan Strickland at Bryan.Strickland@aicpa-cima.com.

Up Next

Decarbonisation benefits boost climate investments globally

By Steph Brown
September 25, 2025
Revenue growth and operational savings from climate-related initiatives are incentivising the push for technology-driven migration and adaptation solutions.

Related Articles