Building loyalty and heading off manipulators

Please note: This item is from our archives and was published in 2017. It is provided for historical reference. The content may be out of date and links may no longer function.

Ahmad Shehadeh, CPA, CGMA

Each week, we will delve into the reading list of finance professionals from around the world. This week, we hear from Ahmad Shehadeh, CPA, CGMA, the CFO of Qatar Cool, which provides district cooling to high-density areas consisting of residential and commercial buildings in the Middle East. Here is a sampling of content that has resonated with him:

  • Why Businesses Should Lower Prices During Natural Disasters”: A topic of current interest in North America in the aftermath of powerful hurricanes, the article appealed to Shehadeh because it discussed how businesses can create value through pricing strategies by building long-term relationships and loyalty with customers.
  • The Executive Fraud Triangle”: Shehadeh found this Fraud Magazine article interesting because it explored the business conditions that could lead executives to commit fraud. The great “I” mentioned in the article is characterised by greed, entitlement, and pride.
  • 12 Classic Propaganda Techniques Narcissists Use to Manipulate You”: “This article is an interesting read for anyone who is responsible for the internal controls in an organisation,” Shehadeh said. “You should have professional scepticism when you hear some words or see certain behaviours.”

For more reading recommendations from leaders and business insights in a flash, sign up for the free CGMA Advantage newsletter.

Up Next

AI readiness, skills gaps top concerns of finance leaders

By Steph Brown
December 17, 2025
Eighty-eight per cent of finance professionals believe AI will be the most transformative tech trend over the next 12 to 24 months. Yet only 8% feel their organisations are “very well prepared” to manage it, a new AICPA and CIMA survey shows.
Advertisement

LATEST STORIES

Finance and cyber resilience

5 elements of an effective AI prompt

AI readiness, skills gaps top concerns of finance leaders

Expert advice for navigating challenges, changes, self-doubt

Legislation set to lower EU sustainability reporting threshold

Advertisement
Read the latest FM digital edition, exclusively for CIMA members and AICPA members who hold the CGMA designation.
Advertisement

Related Articles

Expert advice for navigating challenges, changes, self-doubt