Issue Library

CGMA Magazine, Issue 1 – 2014

Following the rules to sustained profitability

Exceptional companies find success based on value, and they emphasise finding ways to make money before finding ways to save it. Learn the three rules of exceptional companies and why it’s not always easy to follow those rules.

Seven quick tips for preparing for the worst

Purposefully pessimistic sessions called “pre-mortems” are helpful in uncovering and then developing strategies around unknown risks. Here’s a guide on how to conduct your own pre-mortem.

Emerging cities: Lagos

Get a glimpse of Lagos, the commercial heart of Nigeria, which possesses one of Africa’s largest urban populations and surging foreign direct investment.

Turning bad customers good

Gary Cokins, the founder of advisory firm Analytics-Based Performance Management, explains how profit-margin-management techniques can help move your less-profitable customers to richer ground.

5 minutes with: J. Mark Jenkins

Find out why J. Mark Jenkins, CPA, CGMA, the vice president at the Golden Gate National Parks Conservancy, was hired to be a world-class collaborator.

Powering talent decisions with data

Performance management and business intelligence consultant Bernard Marr explains how companies can use data and analytics to improve decision-making around their most valuable business assets: talented employees.

Getting the big picture

Careful attention to metrics has helped online cinema ticketing service Fandango become a prominent player in the US entertainment industry. See how CFO Rob Leff, CPA, CGMA, and his staff use forecasting to help the company build successful partnerships, targeted marketing initiatives and focused strategic plans.

One to watch: Divinia Knowles

Find out how Divinia Knowles, FCMA, CGMA, the CFO and COO of digital entertainment company Mind Candy, has helped bring to life and monetise the popular Moshi Monsters computer game empire.

Infographic: Generation aspiration

A CIMA survey of more than 4,300 Gen Y finance professionals from countries including the UK, China, India, Nigeria, South Africa and Sri Lanka shows what makes them tick.

How to negotiate your way to success

CGMA designation holders need to improve their bargaining skills, according to a CGMA Magazine poll. Experts offer tips on how to carry out successful negotiations, while also building relationships.

Career roundup

A quick roundup of career and workplace trends features research on topics from mobile-device etiquette to the rise in international assignments — plus advice from CGMA designation holders on how to support innovation and how to give a better presentation.