In focus: Nintendo racing for revenue on mobile phones

Nintendo is trying to tap into a newer market with an old brand: Mario. The pixelated plumber has been good for the company’s bottom line for decades — and that’s no surprise. Our FM magazine article from February 2019 explored how the Japanese video game maker has used nostalgia around brands like Mario to launch new products. Now Nintendo is using a variation of that formula to try to continue its recent expansion into mobile with Mario Kart Tour launching on both iOS and Android platforms.