More than half of the world’s people today live in urban areas, and the UN projects that this share will soar to 68% by 2050. As cities grow larger, more houses, roads, and public infrastructure are needed. Architects in recent years have been looking at engineered timber as an answer to constructing sustainable cities. Proponents say production of wood materials generates less carbon emissions compared to concrete and steel, but others point to unaccounted negative impacts of using wood such as soil carbon loss. Management accountants play a key role in weighing costs against benefits and in helping steer organisations in the right direction.