Japanese retailer Don Quijote Holdings Co. is clear about its vision for its stores. By offering an abundance of items, the company has built its brand around convenience, bargain prices, and fun. It uses handwritten point-of-purchase cards “as markers on a treasure hunt though a jungle of different products”, it says in its corporate profile. The company reported serving 300 million customers annually and has seen steady consolidated sales and operating income growth over the past two decades as it has grown from 10 stores to more than 400.
Don Quijote’s irresistible rise
The Japanese discounter has posted 29 years of unbroken sales and profit growth.
Note: All data are for fiscal year ending in June.
Source: Don Quijote
Sam Nussey, 14/08/2018