Books on behaviour

These titles delve into what triggers cause people to act, meet a deadline, or make a purchase, as well as into generational issues old and new.
Books on behaviour

The 1-Page Marketing Plan

By Allan Dib / Successwise

Entrepreneur Dib defines marketing as "the strategy you use for getting your ideal target market to know you, like and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics." He offers up digestible tips and tools for success.

Misbehaving: The Making of Behavioral Economics

By Richard H. Thaler / W.W. Norton & Co.

The Nobel prize-winning economist, in chronicling his work, serves up a series of examples of how human nature and financial and other decisions intertwine. The topic is intriguing for self-reflection and for figuring out your customer base.


By Adam Grant / Penguin Books

Grant, a Wharton professor and author of the bestseller Give and Take, is back with an exploration of nonconformists. Be sure to make it to the back of the book for "Actions for Impact," where Grant lists practical exercises that leaders, individuals, companies, and even parents can use to boost their originality.

The Reckoning: Financial Accountability and the Rise and Fall of Nations 

By Jacob Soll / Basic Books

This inspiring look at accounting from biblical times through the present reveals just how crucial accounting is to the rise and fall of nations. In societies where accounting is esteemed, as Soll demonstrates, good governance tends to prosper.

The Internet of Money

By Andreas Antonopoulos / Merkle Bloom LLC

Antonopoulos, an entrepreneur, speaker, and cryptocurrency enthusiast who wrote the book Mastering Bitcoin, has published a collection of highlights from talks given between 2013 and 2016. Chapters range from peer-to-peer money to privacy. Volume 2 of the series was recently released.

Gen Z @ Work

By David Stillman and Jonah Stillman / Harper Business

Generational expert David Stillman teamed up with his Gen Z son, Jonah (then 17), to decode some of the key differences between Millennials and the cohort following them into the workforce. They explore seven defining traits of those born between 1995 and 2012.


By Sendhil Mullainathan and Eldar Shafir / Picador

The authors, economist Mullainathan (Harvard) and behavioural scientist Shafir (Princeton), explore how humans react to lacking — be it a dearth of time, food, sleep, or something else — and how organisations are likewise affected.